Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their…
Tag: innovation
The Jammer Coat and Capturing Personal Data
Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer’s phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the…
Doing "Wincredible" Work for Bazooka Joe!
They’re called “threshold” sweepstakes, and here’s the latest — a program TRG is doing right now for Bazooka Joe! To drive sales of the inimitable bubble gum and help build…
Taking Your Promotions Online and to the Next Level
I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with…
Don't Stop at "Clever" -- Turn Innovative Ads into Activation!
This very clever outdoor ad from Sweden leverages technology to “transcend the limits of the medium,” as one blogger at Mashable put it. But we’d argue that it doesn’t transcend…
Barbie Grows Up! Google Dares You To Doodle! Flappy Bird Takes Flight! And More Marketing Mischief!
It’s a crazy, complex world of communication, media and marketing out there, an effervescent stew of excitement, buzz, blarney and blather — we’re here to sort the whuuuut? from the…
Starbucks Delivers a Hyper-Local Experience
Here’s how Starbucks, long a master of delivering carefully-modulated retail experiences, is upping its game: by creating one-off stores that have highly individuated concepts and design that seem perfectly situated…
The oncoming (augmented) reality: Augmented Activation Environments
Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years. It’s being used everywhere from the impressive Walmart & Marvel in-store…