{"id":5884,"date":"2019-02-21T18:34:22","date_gmt":"2019-02-21T18:34:22","guid":{"rendered":"https:\/\/rgmarketing.com\/?p=5884"},"modified":"2019-02-21T18:34:22","modified_gmt":"2019-02-21T18:34:22","slug":"why-committing-to-one-specific-strategy-isnt-such-a-good-idea","status":"publish","type":"post","link":"https:\/\/rgmarketing.com\/2019\/02\/21\/why-committing-to-one-specific-strategy-isnt-such-a-good-idea\/","title":{"rendered":"Why Committing To One Specific Strategy Isn’t Such A Good Idea"},"content":{"rendered":"

Image Pexels<\/a><\/p>\n

When you\u2019re setting out on a new marketing campaign, it\u2019s tempting to put all your eggs in one basket. Buoyed by your team\u2019s collective enthusiasm, you pour your heart into a single strategy, convinced that this will deliver a world of benefits in one hit.<\/strong><\/p>\n

But more often than not, that\u2019s not the case. Committing to one specific strategy is rarely a good idea. Instead, you should embrace a multi-strategy approach to hit different business goals and drive business success. Here\u2019s why it matters (and how you can get it right).<\/strong><\/p>\n

 <\/p>\n

Different strategies for different goals<\/h2>\n

A single marketing strategy rarely has multiple goals. They often have one specific target in mind \u2014 perhaps you want higher engagement, or more social followers, or increased product sales.<\/p>\n

But there is no single holy grail marketing strategy that gets you all this. If there were, then 99% of marketers would be out of a job.<\/p>\n

For example, an Instagram contest is an effective marketing strategy<\/a> for ecommerce businesses. It\u2019s a fun way to drive engagement and increase your follower count, and it\u2019s a tactic employed by countless ecommerce brands.<\/p>\n

And while they can<\/em> boost sales, it\u2019s not guaranteed. If it\u2019s more conversions you\u2019re after, you might be better off with a referral program or a content marketing strategy.<\/p>\n

My point is, while reaching for the stars in a single strategy is admirable, it\u2019s not an approach that has guaranteed results.<\/p>\n

Takeaway tip: be realistic with the goals you want to achieve from your marketing strategy. Don\u2019t overstretch yourself, as your strategy will just fall flat. Set one or two primary goals for each<\/a>, and use them to guide your strategy throughout.<\/strong><\/p>\n

<\/h2>\n

Choose the right channel for each strategy<\/h2>\n

What might work for one channel doesn\u2019t necessarily work for another.<\/p>\n

For example, let\u2019s say you\u2019re launching a UGC campaign with the aim of promoting a new product. Sourcing UGC from customers and cascading it through social media is a tried-and-tested method that is great for brands.<\/p>\n

But an email-led UGC campaign? That\u2019s a lot harder to orchestrate. The fact is, different channels lend themselves to different strategies.<\/p>\n

Instead, you should tailor your strategy for different platforms. Social media, email, content, paid ads \u2014 each one has different pros and cons. For example, Facebook ads are great for\u00a0 new customer acquisition<\/a>, while email lets you chase up on leads even after they\u2019ve left the marketing funnel.<\/p>\n

Use your knowledge of the various marketing channels to inform your strategies, and let your goal guide your choice of platform.<\/p>\n

Takeaway tip: once you\u2019ve identified the goals for your marketing strategy, choose the channel\u00a0that will best help you achieve them. Consequently, you will create time- and cost-effective marketing strategies that deliver results.<\/strong><\/p>\n

 <\/p>\n

Reach more people with multiple strategies<\/h2>\n

Your customers are a diverse bunch. Where one customer might discover your brand through social media, yet another would likely connect with you through a referral program.<\/p>\n

The fact is, your customer journeys differ from person to person. They interact with your brand in different ways, often traversing multiple channels before making a purchase.<\/p>\n

Embracing multiple marketing strategies lets you reach more people by catering to their personal preferences.<\/p>\n

For example, 37% of Twitter users are aged between 18-29<\/a>, so a strategy aimed at a younger demographic would flourish on the platform. But if you\u2019re hoping to reach older customers, you might find greater success with PPC or email marketing.<\/p>\n

Takeaway tip: while adopting multiple strategies will help you reach a wider audience, you shouldn\u2019t strive for all and sundry. Identify the channels<\/a> that are most popular with your customers.<\/strong><\/p>\n

 <\/p>\n

Create a safety net that supports business growth<\/h2>\n

When you have multiple marketing strategies, you give yourself multiple safety nets to fall back on should one (or more) fall through.<\/p>\n

Committing to multiple strategies diversifies your marketing streams. It creates a solid grounding that pushes your business further. As your various strategies flourish or slow down, you can allocate your resources more effectively to continue driving business success.<\/p>\n

Consequently, your marketing will be more cost-effective as you are able to deploy staff and finances more effectively. This will also give your marketing longevity. If one strategy fails, you will have other strategies to support you during the subsequent downturn.<\/p>\n

Take ecommerce for example. It\u2019s a highly competitive industry, with countless DIY stores all vying for a piece of the pie. It requires a careful, considered approach to gain secure ground against competitors.<\/p>\n

Consequently, true growth is achieved through a multi-tiered marketing strategy. Consider any business online and you\u2019ll see growing domains that embrace paid ads, a presence across multiple social platforms, an online community, regular email newsletters, and so on.<\/p>\n

This doesn\u2019t just provide multiple marketing streams. It also creates a network that mutually supports each channel, a deck of cards that relies on each card supporting the other to keep it upright.<\/p>\n

Takeaway tip: coordinating multiple marketing strategies can be time-consuming and complex, but it\u2019s a worthwhile undertaking. Spending time and effort getting one thing right doesn\u2019t guarantee success, especially in its early stages. Instead, spread your resources across multiple strategies to gain more ground.<\/strong><\/p>\n

 <\/p>\n

The strongest bow is the one with many strings. Rather than pinning all your hopes on a single strategy, embrace multiple strategies to reach a wider audience, hit several goals, and create a solid foundation for sustained business growth.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Image Pexels When you\u2019re setting out on a new marketing campaign, it\u2019s tempting to put all your eggs in one basket. Buoyed by your team\u2019s collective enthusiasm, you pour your heart into a single strategy, convinced that this will deliver a world of benefits in one hit. But more often than not, that\u2019s not the …<\/p>\n","protected":false},"author":2,"featured_media":5886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,23,3,18],"tags":[94,346,342,339,84,343,85,42,95,344,56,345,67,338,341,139,347,30,99,340],"featured_image_src":"https:\/\/rgmarketing.com\/wp-content\/uploads\/2019\/02\/Blog-post.png","featured_image_src_square":"https:\/\/rgmarketing.com\/wp-content\/uploads\/2019\/02\/Blog-post.png","author_info":{"display_name":"regangroupmarketing","author_link":"https:\/\/rgmarketing.com\/author\/theregangroup\/"},"_links":{"self":[{"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/posts\/5884"}],"collection":[{"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/comments?post=5884"}],"version-history":[{"count":0,"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/posts\/5884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/media\/5886"}],"wp:attachment":[{"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/media?parent=5884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/categories?post=5884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rgmarketing.com\/wp-json\/wp\/v2\/tags?post=5884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}