PROGRAM
TRG was brought on board to help manage street teams and tournament staff for AVP Beach Volleyball Tournaments in 8 markets (New Orleans, Huntington Beach, Cincinnati, Seattle, New York City, San Francisco, Chicago and Manhattan Beach) from April-September 2016.
SOLUTION/SUPPORT
- TRG recruited (1) one field manager and (7) seven brand ambassadors in each of the 8 markets for 4-days (Thursday, Friday Saturday and Sunday), for 5-hours a day to help raise awareness about the event.
- TRG also assisted AVP with the following tasks:
- Selecting activation locations in each market
- Coordinating uniform and premium distribution with field manager
- Writing training manuals and training all staff
- Providing Experiential, Sweepstakes and Premium best practices
- Preparing recaps after each event with photos and key metrics