CHALLENGE:
The American Licorice Company approached TRG to create and execute a mobile marketing and sampling tour all throughout major cities in the South and on the East Coast to generate excitement for their three new flavors & new brand messaging
SOLUTION:
- TRG hired, trained, and managed a dedicated team of Brand Ambassadors to hit strategically selected high-foot-traffic areas in 9 major markets: Gulf Shores, AL; Atlanta, GA, Charlotte, NC; Richmond, VA; Philadelphia, PA; Washington DC; New York City; Boston, MA; Chicago, IL
- TRG planned and oversaw the buildout of a Sour Punch branded container with a prize wheel, candy bar, selfie wall, and graffiti wall
- Brand Ambassadors passed out 8 different flavors of product and Sour Punch branded prizes such as lip balms, water bottles, and stickers.
- TRG PR team secured live TV interviews with various local news channels, radio stations, magazines and bloggers throughout the tour to generate excitement for the events
- TRG’s Tour Manager took photos and videos for Sour Punch’s various social media channels and posted live Instagram and Snapchat stories at each event