CHALLENGE
Help longtime client Sun-Maid activate a partnership with Dreamworks/Universal’s DVD/Blu-Ray release of The Lorax
SOLUTION
- TRG first negotiated the entertainment tie-in, then managed and executed a sweepstakes and rebate program to get consumers to engage with – and purchase! – Sun-Maid
- Consumers were able to go online, register to win either the grand prize – an eco-friendly home theater — or one of 100 first prizes, a DVD/Blu-Ray combo pack of The Lorax
- Or they could send in a rebate to receive $3.00 back on buying Sun-Maid and their own copy of the movie
- TRG developed a branded microsite sweepstakes portal, rules and regulations for the promotion, and handled the complex back-end details of execution and fulfillment
- Over the 100-day promotion, we saw 396,000+ sweepstakes entries, 355,000+ microsite page visits, 80,000+ unique microsite page visits and a whopping 1,300,000+ overall page views!