CHALLENGE
Drive sales of Unilever’s lineup — AXE Hair, Dove Men+Care Hair, Suave Men Hair or Clear Men — with New York Yankees fans at Duane Reade, via a tie-in with Catalina.
SOLUTION
- Consumers could purchase Unilever products at a participating Duane Reade location in the NYC metro area.
- They’re receive a unique code at checkout, printed on a Catalina coupon
- By visiting gamedaygiveaway.com and completing all required registration information, including their Code, they’d be entered in our sweepstakes
- TRG verified each entry to prevent fraud, as well as handling administration, winner selection and fulfillment
- The Grand Prize included: Four tickets to a VIP Yankees Game Day Experience, including transportation to/from the winner’s home to the Yankees Game Day Experience, batting practice field-level viewing, access to the Legends Suite club, four tickets to a Yankees game, dinner with a former New York Yankee and a check for $2,500
- First Prize: New York Yankees merchandise