The American Youth Soccer Organization (AYSO), Kabillion and The Regan Group announced today that they have partnered to create Soccer.org, the ultimate online destination for soccer-playing children 6-11 years old. The site is an exclusive multi-platform media experience that will provide a safe and entertaining online destination for children who love soccer, which recently launched on June 1, 2012.
The Soccer.org partnership consists of AYSO, the largest single-entity children’s soccer organization in the U.S. with more than 50,000 teams nationwide; Kabillion, a leader in family entertainment with a unique portfolio of 45 world-class brands; and The Regan Group, a full-service consumer engagement agency.
“We are very excited to announce the launch of Soccer.org. This partnership will make it the premiere children’s online soccer destination,” said Lynn Berling-Manuel, AYSO Chief Marketing Officer.“Soccer.org is a site for all soccer kids, brought alive by the right collaboration of organizations who know how to create a great children’s online experience. We know soccer and can bring that lens. Kabillion is an expert on children’s online entertainment and The Regan Group has the marketing chops.”
Developed for the over 6 million boys and girls ages 6-11 years old who play soccer in the U.S., the Soccer.org experience is an immersed, interactive soccer site where children can explore, play games, watch videos, compete, interact and create virtual characters. Additionally, the site includes community engagement features that will foster interest and competition.
You can view the site at www.soccer.org . The most interactive component of the site can be viewed here.
