The Regan Group marketing and promotions agency can now finally announce that Ben 10 is here again, but this time, he’s got more alien friends! And participants can be one of them! TRG partnered with Bandai to help them promote Ben 10’s return to Cartoon Network, with the new season airing September 22. With today’s launch of the new Ben 10 website and the beginning of the “Experience the Omniverse” sweepstakes, kids can experience the 3D augmented reality promotion that is now live. By holding up one of the new Ben 10 Omniverse toys to a webcam and entering the product UPC code, kids can unlock one of five alien masks that turn their faces into one of Ben’s alien buddies. What’s more, new masks will be revealed each week, so as kids bring home new products, they will not only have the opportunity to unlock new masks, but also be automatically entered into the sweepstakes to win a private Ben 10 premiere party with 50 or more of their friends at a local theater, bringing the Omniverse to their hometown.
