When the decade’s most iconic primetime television drama asks you to execute a video contest for their series finale – you say YES!
So TRG set to work creating a truly unique encounter between the loyal fans of LOST and the show:
- We wanted to inspire direct engagement between fans and the brand, so we gave viewers an opportunity to create an original :35 promo video spot for the series.
- Visitors to the show’s website or Youtube channel got to vote their favorite, and the winning video aired during the series finale — and the newly-crowned J.J. Abrams protégé got to hobnob at the cast party in Los (LOST?) Angeles!