Fox + Duncan Hines "New Girl" Partnership Program

Fox + Duncan Hines "New Girl" Partnership Program

 When the most adorkable girl on TV went looking for a promotional partnership, TRG handled the introductions on behalf of FOX’s New Girl.

  • TRG matched up FOX with Duncan Hines — a hookup that went waaaay better than most of those that befall the loftmates on New Girl (we’re looking at you, Schmidt!) —  and crafted the “New Girl and Duncan Hines Adorkable Cake Pop Contest” Facebook application
  • Fans uploaded hundreds of pictures and recipes of New Girl-inspired cake pops.  Those same fans had access to downloads to host their very own “Bake & Watch” party.
  • Duncan Hines and New Girl promoted to over 3,000,000 fans on Facebook and multitudes more on their respective websites
  • The winner received a trip to Los Angeles to visit the set of the show!