CHALLENGE
Develop a loyalty program that works across multiple retailers that rewards Diaper Genie consumers for their purchases and creates brand loyalty within their mommy demo.
SOLUTION/SUPPORT
TRG developed a year long rewards loyalty program that allows users to upload their Diaper Genie purchase receipt from any retailer which carries Diaper Genie products. Users can earn points which can be stored within their personal user account on the Diaper Genie Mommy Time Rewards website. Points can be redeemed at any time for Fandango Reward cards (Sephora, Target, Movie Rewards, etc.). Users who opt-in to receive emails from Diaper Genie receive an additional 300 points.
- Development, programming, monitoring and maintenance of dedicated website
- Receipt verification technology approves or rejects uploaded receipts within a 24 hr period
- On-pack support on Diaper Genie products helped spread awareness