Our job? Support the Hallmark Channel’s slate of Valentine’s Day programming with a digital sweepstakes just as romantic and exciting as the shows themselves!
So our The Heart of Valentine’s Sweepstakes got right to the heart of the matter and gave viewers a chance to indulge their romantic side.
They could enter to win a romantic trip for two to the destination of their choice, from among…
- Chateau Elan Winery & Resort in Braselton, Georgia
- Bacara Resort & Spa in Santa Barbara, CA
- Monterey Plaza Hotel & Spa in Monterey Bay, CA
As with most of our digital sweepstakes or contest work with clients like The Hallmark Channel, TRG supplied…
- Program management and administration
- Development of the microsite and sweepstakes mechanism
- Rules and regulations
- Legal review
- Winner identification and notification
- Prize package fulfillment
- Bonding
The results were enough to pluck at the heartstrings of any marketer…
- Total entries: 248,650
- Opt-ins for Hallmark: 130,800
- Views of the promotional video: 255,483
- 334,348 site visitors in all