Hallmark Channel Valentine's Day Digital Sweepstakes

Hallmark Channel Valentine's Day Digital Sweepstakes

Our job?  Support the Hallmark Channel’s slate of Valentine’s Day programming with a digital sweepstakes just as romantic and exciting as the shows themselves!

So our The Heart of Valentine’s Sweepstakes got right to the heart of the matter and gave viewers a chance to indulge their romantic side.

They could enter to win a romantic trip for two to the destination of their choice, from among…

  • Chateau Elan Winery & Resort in Braselton, Georgia
  • Bacara Resort & Spa in Santa Barbara, CA
  • Monterey Plaza Hotel & Spa in Monterey Bay, CA

As with most of our digital sweepstakes or contest work with clients like The Hallmark Channel, TRG supplied…

  • Program management and administration
  • Development of the microsite and sweepstakes mechanism
  • Rules and regulations
  • Legal review
  • Winner identification and notification
  • Prize package fulfillment
  • Bonding

The results were enough to pluck at the heartstrings of any marketer…

  • Total entries: 248,650
  • Opt-ins for Hallmark: 130,800
  • Views of the promotional video: 255,483
  • 334,348 site visitors in all