When NBC wanted to give fans of “The Voice” their own voice in a strategic partnership promotion with Sprint, TRG created a “Framily Sweepstakes” they could enter via microsite, social media, desktop or mobile.
Viewers were asked to create a short video explaining which artist they’d want in their “Framily” and enter it…
- At microsite — by posting their video at our special TRG-created responsive microsite
- Via Twitter — by following The Voice on Twitter, then posting their video along with the hashtag #VoiceConnect
- Via Instagram — by posting their video with the hashtag #VoiceConnect
One lucky “Top Fan,” Dianna Brown from Festus, MO, won a VIP trip for her and her daughter Deryn to attend a taping of the show, go backstage, and were featured in a special Tweet from @NBCTheVoice.
As with other sweepstakes programs for NBC, The Regan Group took on administration, legal, rules and regs, winner identification, prize fulfillment and reporting/analytics to provide turnkey convenience for our client!