NBC + Sprint "The Voice" Framily Sweepstakes

NBC + Sprint "The Voice" Framily Sweepstakes

When NBC wanted to give fans of “The Voice” their own voice in a strategic partnership promotion with Sprint, TRG created a “Framily Sweepstakes” they could enter via microsite, social media, desktop or mobile.

Viewers were asked to create a short video explaining which artist they’d want in their “Framily” and enter it…

  • At microsite — by posting their video at our special TRG-created responsive microsite
  • Via Twitter — by following The Voice on Twitter, then posting their video along with the hashtag #VoiceConnect
  • Via Instagram — by posting their video with the hashtag #VoiceConnect

One lucky “Top Fan,” Dianna Brown from Festus, MO, won a VIP trip for her and her daughter Deryn to attend a taping of the show, go backstage, and were featured in a special Tweet from @NBCTheVoice.

As with other sweepstakes programs for NBC, The Regan Group took on administration, legal, rules and regs, winner identification, prize fulfillment and reporting/analytics to provide turnkey convenience for our client!