Hallmark Universal Sweepstakes

Hallmark Universal Sweepstakes


Hallmark came to us with an Ad Sales promotion that they had secured with Universal Studios Orlando.


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  • TRG built and administrated a microsite and mobile sweepstakes where consumers could enter for the chance to win a trip for 10 to Universal Studios Orlando Theme Parks.
  • TRG handled all aspects of the promotion including writing of the rules and regulations, bonding and registrations, and winner selection for sweepstakes.
  • A sizzle reel video was set to autoplay on the landing page so every time a new visitor loaded the page the video would start to play.
  • Email blast to over 6 million people helped boost participation during this month long sweepstakes.