Real Construction Digital Launch

Real Construction Digital Launch


JAKKS challenged The Regan Group to create an impactful and engaging digital advertising and marketing plan to launch the Real Construction brand in 2016. TRG developed a digital media plan that that will inspire moms and dads of boys 4-11 to purchase Real Construction products at Target as well as increase brand awareness and develop a long- lasting conversation with families.


TRG developed a media plan to successfully tap the power of digital engagement, to ensure that Real Construction deeply engages with families online, across all digital platforms and devices.

  • Sweepstakes Microsite
    • A Grand Prize winner received a Camping Trip & Backyard Playground Set
  • YouTube Pre-roll Campaign
  • Facebook Newsfeed & Carousel Advertising
  • Google Search (PPC) Ads
  • Display Ads