PROGRAM
JAKKS challenged The Regan Group to create an impactful and engaging digital advertising and marketing plan to launch the Real Construction brand in 2016. TRG developed a digital media plan that that will inspire moms and dads of boys 4-11 to purchase Real Construction products at Target as well as increase brand awareness and develop a long- lasting conversation with families.
SOLUTION/SUPPORT
TRG developed a media plan to successfully tap the power of digital engagement, to ensure that Real Construction deeply engages with families online, across all digital platforms and devices.
- Sweepstakes Microsite
- A Grand Prize winner received a Camping Trip & Backyard Playground Set
- YouTube Pre-roll Campaign
- Facebook Newsfeed & Carousel Advertising
- Google Search (PPC) Ads
- Display Ads