Ford Fusion and Rent the Runway delighted stylish women from coast to coast by hosting two outdoor “Test-Drive Style” pop-up events in New York and Los Angeles.
With the help of The Reagan Group, Ford and RTR were able to seamlessly deliver a sophisticated look and feel for the pop-ups at these bi-coastal events. TRG helped create multi-functional spaces which included:
- Ford Fusion experience including a guided walk around and in-car experience
- Active Park Assist demonstration provided by Ford Fusion
- In-car photo booth, with the capabilities to post photo to social feeds
- Static car display
- Styling station including dresses, accessories and changing rooms
- Manicure Station
- Refreshment Station
- Brand Ambassador casting and management
- Booking and permitting high-traffic venues – Columbus Circle in New York and the Americana at Brand in Los Angeles