Sun-Maid + Despicable Me 2 Sales Promotion

Sun-Maid + Despicable Me 2 Sales Promotion

It was a tall order — well, taller than a Minion, at least: support release of Dreamworks’ Despicable Me 2 on Blu-Ray™ and get consumers excited and engaged in picking up their own copy, while driving sales of Sun-Maid product.

So TRG built and managed a microsite-and-mobile sweepstakes where consumers could enter for the chance to win one Grand Prize and 100 First Prizes.

  • They could also take advantage of a $3.00 mail-in rebate offer tied to purchase of Sun-Maid Raisin Mini-Snacks
  • The Grand Prize awarded one winner a trip for 4 to Universal Orlando Resort in Orlando
  • Flight and hotel were included
  • The package also included admission to Universal Studios Florida, Universal’s Islands of Adventure Orlando, and Wet ‘n Wild
  • The First Prize? Winners got one of 100 Despicable Me 2 DVD Combo Packs

People loved the movie – so they loved the promotion, too, with 478,890 total entries!

And Grand Prize winner Tiffany Banks “was so happy that I started crying” when she got the good news.