Working in conjunction with OMG’s Ignition Factory, Blippar, Outside magazine and Porsche we created a digitally interactive print campaign that allowed users to interact with the printed magazine itself and drive the Gotthard Pass. TRG worked with OMG to incorporate a competition that awards winners a trip to the Porsche Experience Center in Atlanta.
HOW IT WORKS
- Scan the Porsche advertisement in the August issue of Outside Magazine with your mobile phone using the Blippar app to initiate a Porsche branded racing game.
- Then, follow the instructions provided to play the game.
- Points will be obtained during each game play based on the time it takes you to complete the course while safely avoiding obstacles.
- Winners were chosen at the end of the promotion based on the fastest/shortest drive time.
- TRG wrote the rules for this unique promotion and handled winner selection, notification and prize fulfillment.