PROGRAM
Sun-Maid Raisins partnered with DreamWorks on their tentpole film Trolls to create a unique 4Q promotion.
SOLUTION/SUPPORT
- TRG built and administrated an instant win where consumers could enter for the chance to win one Grand Prize hometown screening and 5,000 pairs of movie tickets to see the film.
- TRG managed all aspects of the game of chance including building the microsite, writing of the rules and regulations, automating winner notification/prize fulfillment, partner management with Fandango and DreamWorks, daily and monthly reporting, etc.
- The site included three LTO Trolls Themed Recipes: Poppy’s Perfect Tea Cakes, Hair-Sterical Cupcakes and Guy Diamond’s Very Special Popcorn Mix
- Sponsored Facebook posts and an email blast helped boost participation.