It was pretty much like Christmas morning around TRG this past Friday, as we rushed out to open up our big new present: the SoCal Gas Solar Water Heating education tour trailer, the mainstay of a summerlong experiential mobile tour, which pulled into TRG for its initial shakedown!
We not only checked over the brand new trailer and all its features, but also conducted a training day with our exceptionally-sharp cadre of tour managers and brand ambassadors who’ll be accompanying the unit as it crisscrosses Southern California over the next few months, spreading the word about how to conserve energy, increase efficiency and even save over time on your household budget by employing solar water heating systems. It’s a mobile tour with a real mission to improve the lives of Californians, and we’re happy to be part of the effort.
The experiential trailer and mobile tour were developed by TRG for SoCal Gas’ marketing agency, Phelps, one of our longtime agency clients.
The next day, we took our mobile tour setup to Palos Verdes for its first trail, and it passed with flying colors, as you can see from the pictures above.
We’ll have more details on the mobile tour as it rolls out, including posting some of the upcoming tour stops!
