The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Tag: brand experience
Success is Simple: 7 Guidelines for a Great Event Marketing Idea
When you’re trying to come up with a great idea for an event marketing program — whether a brand experience, an awareness event or a P.R. stunt — one thing…
Meet our SoCal Gas Mobile Tour Trailer!
It was pretty much like Christmas morning around TRG this past Friday, as we rushed out to open up our big new present: the SoCal Gas Solar Water Heating education…
Spreading Holiday Cheer, One Antler at a Time!
Here’s a program that was a sleighful of fun to develop and execute! To raise awareness and tune-in for its annual holiday programming event, “Countdown to Christmas,” The Hallmark Channel…
Starbucks Delivers a Hyper-Local Experience
Here’s how Starbucks, long a master of delivering carefully-modulated retail experiences, is upping its game: by creating one-off stores that have highly individuated concepts and design that seem perfectly situated…