Take a look at this just-launched program for Unilever and Duane Reade stores in the New York City area, designed to drive purchase in store and consumer engagement after the fact.
When a Duane Reade shopper purchases participating Unilever products (Dove, Axe, Suave and others), they receive a Catalina coupon at register with a code to enter our sweepstakes, which offers prizes that will make any fan of the Bronx Bombers take a swing at this sweeps!
We’re combining daily prizing with an alluring grand prize for any Yankees fan — the winner will actually meet a Yankee player and enjoy other VIP experiences with the club. But anyone in the NYC area can enter, even a Mets or Red Sox diehard…though we somehow doubt they’ll be able to bring themselves to do that!
