If you want so see some happy faces last weekend, TRG could have shown you a few. Well…a lot more than just a few!
The first world record for the Biggest Pick-up Soccer Game on Earth was set on Saturday, May 3, as 14,628 youth soccer players in nearly 140 communities across the U.S. joined up to celebrate the American Youth Soccer Organization’s (AYSO) landmark 50th Anniversary. And The Regan Group was there from the start in helping to organize, partner and execute this event!
Open to both AYSO and guest players, the pick-up style national event spotlighted soccer and fun as the foundation of a healthy, active lifestyle. Kids were assigned to age-based pick-up teams as they arrived at the hundreds of soccer fields hosting AYSO’s #SoccerFEST14. Thousands of parents, siblings, volunteers and fans were on hand to cheer the players on to this first-ever world record.
“We’re thrilled that the nation’s oldest youth soccer organization has established this record,” said Paula Berriz, AYSO’s National President. “AYSO’s #SoccerFEST14 was the perfect way to celebrate our 50th Anniversary, a perfect example of the principles that guide us. We welcome boys and girls of all ages and skill levels, and we’re dedicated to delivering fitness, fairness and fun in every single AYSO community.”
As P.R. agency for AYSO’s 50th birthday celebration, The Regan Group distributed PSAs around the program and helped orchestrate local and national initiatives alike to make sure the word got out out about #Soccerfest14. It’s just the first of several programs TRG will be involved in over the upcoming year, as we get people to help celebrate an organization and a cause that have created enormous good in communities coast to coast.
