Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!

Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!

We can’t say it any better than the coverage we got from Cynopsis yesterday did, as they reported on today’s NYC Cedar Cove event!

That just might be Andie MacDowell, in character as Olivia from Debbie Macomber’s Cedar Cove, you see biking around Manhattan tomorrow – or it might not. A “Cedar Cove Bike Brigade,” made up of MacDowell and 70 lookalikes (complete with Mark Holden scarves), celebrate season two of the Hallmark Channel series by pedaling through the Big Apple, giving onlookers a chance to Tweet or Instagram them with #cedarcovetv for a chance to win a bike. “We wanted to create a fun and crowd-pleasing experience that would bring the spirit of the show and Olivia Lockhart to life on the streets of Manhattan,” Susanne McAvoy, EVP, marketing, creative, and communications, Crown Media Family Networks tells Cynopsis. Season two of Cove premieres Saturday, July 19 at 8p.

TRG put this “Andie’s Army” of lookalikes on vintage beach cruisers to hit the streets of the Big Apple and drive buzz around the show for The Hallmark Channel, who couldn’t have been more supportive about this offbeat approach to celebrating Season 2 and driving tune-in.  Search for #cedarcovetv on Twitter and Instagram to see pictures of the event, from our own team and the public!

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