Here’s a shout-out to all the great teammates who put together an awesome buzz-building event on behalf of The Hallmark Channel’s second season of Cedar Cove — clients, brand ambassadors, partners and TRGers alike!
Our Jessica Wolensky and Son Nyugen traveled to the Big Apple to supervise, as 70 Andie MacDowell lookalikes hit the streets of Manhattan on “beach cruiser” bicycles just like the one her character uses on the show, each dressed in character == right down to scarves provided by famed designer Mark Holden.
And Ms. MacDowell herself led the team out, which helped us in garnering considerable press coverage — like the US WEEKLY story shown here.
It was a terrific event, the result of a lot of hard work and endless energy by a lot of people. Kudos to everyone who had a hand in making it happen!
