The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Tag: field marketing
Success is Simple: 7 Guidelines for a Great Event Marketing Idea
When you’re trying to come up with a great idea for an event marketing program — whether a brand experience, an awareness event or a P.R. stunt — one thing…
When Cedar Cove Came to Manhattan!
Here’s a shout-out to all the great teammates who put together an awesome buzz-building event on behalf of The Hallmark Channel’s second season of Cedar Cove — clients, brand ambassadors,…
Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!
We can’t say it any better than the coverage we got from Cynopsis yesterday did, as they reported on today’s NYC Cedar Cove event! That just might be Andie MacDowell,…
TRG Helped AYSO Set a World Record with #Soccerfest14!
If you want so see some happy faces last weekend, TRG could have shown you a few. Well…a lot more than just a few! The first world record for the…
Spreading Holiday Cheer, One Antler at a Time!
Here’s a program that was a sleighful of fun to develop and execute! To raise awareness and tune-in for its annual holiday programming event, “Countdown to Christmas,” The Hallmark Channel…