According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day! Yes, messages are powerful. They create recognition, resonation,…
Tag: branding
How We Created Buzz Through Experiential Marketing
An experience, as defined in the Merriam-Webster dictionary, is “the fact or state of having been affected by or gained knowledge through direct observation or participation.” Experiences are what create…
The Most Annoying Actions Brands Take on Social Media, According to Consumers
There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista, 78% of the U.S. population had…