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Tag: social media
Why Committing To One Specific Strategy Isn't Such A Good Idea
Image Pexels When you’re setting out on a new marketing campaign, it’s tempting to put all your eggs in one basket. Buoyed by your team’s collective enthusiasm, you pour your…
2019 Brand Activation Outlook
If the $6.2 billion spent on Black Friday in 2018 is any indicator of the future, it looks like 2019 will be a banner year for both Digital and Mobile…
Sour Punch “Embrace Your Punch” Tour
9 Cities … 15 Event Days … 7,950,000 Brand Impressions … 500,000+ Samples Delivered … 750,000 Happy Consumers! One of the best types of endorsement is a client who keeps…
Content Marketing: Getting Started
According to the Content Marketing Institute, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…
The Most Annoying Actions Brands Take on Social Media, According to Consumers
There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista, 78% of the U.S. population had…
How to Use Contests and Sweepstakes for Increased Social Media Engagement
When it comes to interacting and connecting with customers, you are always on the lookout for existing and new strategies. When it comes to gaining engagement, social media contests, sweepstakes,…
How Digital Disruption has Changed the Marketing Industry
Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Forget About Followers: 10 Tips for Nurturing Social Media Evangelists
“Following” is a pretty inadequate expectation of your social media fanbase, if you think about it while wearing your marketing hat. Nowadays you need proactivity from people who like your…
Check Out TRG's 50th Anniversary Facebook Sweepstakes for Villa Fresh Italian Kitchen
It’s the 50th anniversary for one of our favorite clients, Villa Fresh Italian Kitchen, so take a look at the sweepstakes we conceived and executed to celebrate the occasion! By…
Best Practices in Activating Social Media Ambassadors For Your Brand
Let’s first define what it means to be an “Ambassador.” The political definition, according to Merriam-Webster, is “a diplomatic agent of the highest rank accredited to a foreign government or…
Barbie Grows Up! Google Dares You To Doodle! Flappy Bird Takes Flight! And More Marketing Mischief!
It’s a crazy, complex world of communication, media and marketing out there, an effervescent stew of excitement, buzz, blarney and blather — we’re here to sort the whuuuut? from the…