According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day! Yes, messages are powerful. They create recognition, resonation,…
Tag: ROI
5 Secrets About Experiential Marketing That Mesmerize You
Today, the foundation of marketing is based on the customer-centric approach. Without this approach, the business brands do not have a real shot at winning the confidence of the audience…
Proving Word-Of-Mouth is Best-In Class
I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…
9 Ways to Gather Live Event Metrics
Getting at the ROI of an experiential event like a corporate meeting, conference, product launch, retail event, media event, mobile tour or street team deployment has been a longtime challenge, and…