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Category: Ask an Expert
Why Committing To One Specific Strategy Isn't Such A Good Idea
Image Pexels When you’re setting out on a new marketing campaign, it’s tempting to put all your eggs in one basket. Buoyed by your team’s collective enthusiasm, you pour your…
2019 Brand Activation Outlook
If the $6.2 billion spent on Black Friday in 2018 is any indicator of the future, it looks like 2019 will be a banner year for both Digital and Mobile…
How To Launch An Effective And Result Driven Shopper Marketing Campaign
While shopping in markets, have you ever wondered why you picked up a product that you were never intending to buy in the first place? Was it the packaging that…
Bring Your Brand To Life Through Experiential Marketing
According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day! Yes, messages are powerful. They create recognition, resonation,…
TRG named to The Silicon Review's "10 Fastest Growing Digital Marketing Companies 2017" List
Right marketing and sales promotion tools in the right places at the right moments: The Regan Group “In 20 years, we have set a work culture at Regan group to…
5 Secrets About Experiential Marketing That Mesmerize You
Today, the foundation of marketing is based on the customer-centric approach. Without this approach, the business brands do not have a real shot at winning the confidence of the audience…
How to Use Influencer Marketing for Your Event
Event Planners Miss Out on the Benefits of Influencer Marketing Event planners might be shortchanging the business by not tapping influencer marketing to reach potential customers. The way to promote…
Content Marketing: Getting Started
According to the Content Marketing Institute, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…
Tis’ the Season to go Digital
It’s been over a week since Halloween, which means it is officially the holiday season. Time to get ready for the biggest holidays of the year: Black Friday…
How to Use Contests and Sweepstakes for Increased Social Media Engagement
When it comes to interacting and connecting with customers, you are always on the lookout for existing and new strategies. When it comes to gaining engagement, social media contests, sweepstakes,…
What's Missing in Customer Loyalty Programs?
What compels someone purchase more expensive Dove body wash rather than cheaper CVS body wash, or Vaseline instead of another petroleum jelly brand? The answer: brand recognition and brand loyalty.…
How Digital Disruption has Changed the Marketing Industry
Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
FTC Steps In on Mom Blogs, Hashtags & Hyperlinks
The Regan Group stays connected to the latest online marketing guidelines impacting your business year-round. The Federal Trade Commission has been particularly active lately in the realm of online content…
Five To-do’s for a Graphic Designer
Being a graphic designer and jumping into the field beyond academia, you will quickly realize that you’re going to have to hit the ground running. The beauty of being…
2012 – The Year of Togetherness
Why Consumer Engagement, Cross-Platform Marketing and Transmedia Campaigns Should All Be Part of Your Planning Discussions for 2012 A LOOK AT 2012 As we approach the end of 2011, we’ve…
A Marketing Rookie's Survival Guide
So you want to get into marketing? You’ve fallen in love with the Don Draper lifestyle- the cocktails, the suits, the ladies. You saw the Old Spice commercials and thought…