This time of year gives us pause to reflect on our blessings and what we have to be grateful for. It also opens up our hearts to provide a little…
Month: November 2013
Spreading the Word on Word-of-Mouth and WOMMA
I am excited and honored to become a new Board Member for the Word of Mouth Marketing Association, WOMMA. Being a Board Member for this innovative organization, dedicated to word-of-mouth…
The oncoming (augmented) reality: Augmented Activation Environments
Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years. It’s being used everywhere from the impressive Walmart & Marvel in-store…
Seven Brand Development Principles to Leverage The New Normal
As I mentioned in last week’s post about “The New Normal,” I attended a Vistage CEO conference and was fortunate to hear Sasha Strauss, a brilliant speaker on strategic brand…