As I sit back and reflect on another year gone by, I’m sincerely overwhelmed with the amount of love and support I have felt, not to mention the number of…
Year: 2013
Selling to Moms for the Holidays
As a Mom and CEO of a promotions/marketing agency, I’m always looking at how brands can best capture the attention and activation of Moms – the primary decision makers in a…
Location-Based Technologies: the Absolute Must-Have for Modern Marketers
We couldn’t have said it better ourselves than Jason Hahn did in this article for Chief Marketer: [blockquote class=”alignleft”]”Location, location, location” isn’t just a statement about the three most important…
Who Doesn’t Love a Sale?
I’ve never been a fan of heavy crowds or massive lines, even less so now that I have small children, so I’m always amazed at the intense public reaction to…
So Much To Be Thankful For...
This time of year gives us pause to reflect on our blessings and what we have to be grateful for. It also opens up our hearts to provide a little…
Spreading the Word on Word-of-Mouth and WOMMA
I am excited and honored to become a new Board Member for the Word of Mouth Marketing Association, WOMMA. Being a Board Member for this innovative organization, dedicated to word-of-mouth…
The oncoming (augmented) reality: Augmented Activation Environments
Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years. It’s being used everywhere from the impressive Walmart & Marvel in-store…
Seven Brand Development Principles to Leverage The New Normal
As I mentioned in last week’s post about “The New Normal,” I attended a Vistage CEO conference and was fortunate to hear Sasha Strauss, a brilliant speaker on strategic brand…
TRG Has a Crush — On Growing Social Footprints
Having a crush can give you more than butterflies in your stomach — including cash to spend on your favorite things! With Spin Master’s Kawaii Crush “What’s Your Crush?” Photo…
The New Normal
Recently I attended a Vistage CEO conference and was lucky enough to hear Sasha Strauss, a brilliant speaker on strategic brand development. Brand development is an elusive entity. The rules…
Six Things to Know About the New Facebook Promotions Rules
Facebook’s previous rules for running contents on your wall were undoubtedly an obstacle for a lot of businesses, adding layers of complexity and difficulty across the board. At TRG, we’re…
Leaning In to Life's Choices
A few weeks ago I was at a Think LA conference for women and was surprised to learn new research showing a national trend that more women are staying single…
What's Old Is New...
Recently I received an email from a technology company touting they owned the social amplification space. Is this the new term for social media or social footprint or social influence?…
TRG Has a Crush — On Growing Social Footprints
Having a crush can give you more than butterflies in your stomach — including cash to spend on your favorite things! With Spin Master’s Kawaii Crush “What’s Your Crush?” Photo…
McDonald's Moving the Playground to the Table
Consumer engagement with mobile technology is limitless, so I wasn’t surprised to hear about a McDonald’s in Singapore using near-field communications technology (NFC) where children can hold a mobile phone…
Passport to TRG
The hardest thing about an account coordinator is working on projects that leave you endlessly thinking about the product ALL day. Well, for the past few weeks I have been salivating…
We’re Raisin Our Brain Power, Are You?
Here at The Regan Group, things never slow down. Our team is constantly on the move, working to provide multiple quality services to our clients. Because we are always using…
TRG Goes On A Virtual Trip With Hallmark Channel
Have you ever wanted to get away to an environment that is peaceful and full of possibilities? Guess what! You don’t even have to leave your seat. Take a trip…
FTC Steps In on Mom Blogs, Hashtags & Hyperlinks
The Regan Group stays connected to the latest online marketing guidelines impacting your business year-round. The Federal Trade Commission has been particularly active lately in the realm of online content…
It's a Bird! It's a Plane! It's TRG to the Rescue!
Sometimes, here at the TRG headquarters, you can almost hear superhero music building up while we tackle a project. We may not be fighting villains or saving a city, but…
COPPA Gets a Little More Giddy Up in Its Guidelines
Spring is here! And so many changes are in the air! The weather is beautiful, flowers are blooming, the days are lasting longer…and the The Children’s Online Privacy Protection Act…
Playing the Field at Toy Fair 2013
We’re fresh back from Toy Fair 2013 in New York City! What a blur of multi-colored, flying, soaring, bending, fashionable, friendly, scary, mind-bending, plush, plastic, wooden, what-will-they-think-of-next, old-fashioned fun! For…