The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Tag: consumer activation
The Yummification is Underway (with this TRG UGC Promotion)!
Presenting the latest program by TRG — a user generated content (UGC) initiative where we’ll be rewarding 5-Hour Energy consumers for “Yummifying” the product! It’s a recipe content with guidelines…
Turn Live Events and Experiences into Onsite Sales
Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their…
7 Tips for an Effective Sweepstakes
From a strategic or even creative standpoint, a program like this McCormick & Schmick sweepstakes we did at TRG may not look like much. But there’s a lot going on…
How to Maintain Your (Leading) Edge in Marketing Innovation
At SXSW this year, Oreo delivered a buzzworthy installation that was typically Oreo: its Trending/Vending Machine was inventive, entertaining, smart. By combining 3D printing with functionalities of a Twitter vending…
Patti Regan is onstage today at WOMMnext 2014!
Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…
Taking Your Promotions Online and to the Next Level
I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with…
Don't Stop at "Clever" -- Turn Innovative Ads into Activation!
This very clever outdoor ad from Sweden leverages technology to “transcend the limits of the medium,” as one blogger at Mashable put it. But we’d argue that it doesn’t transcend…
The oncoming (augmented) reality: Augmented Activation Environments
Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years. It’s being used everywhere from the impressive Walmart & Marvel in-store…