People are becoming increasingly aware of the impact that Amazon and e-commerce are having on society today. When we think about this, most of us tend to view this as…
Category: Technology & Innovation
How Digital Disruption has Changed the Marketing Industry
Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…
Sweepstakes 4.0: Innovating New Potential from a Cornerstone Strategy
The Evolution of Sweepstakes, One Entry At a Time At TRG, we’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the…
The Jammer Coat and Capturing Personal Data
Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer’s phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the…
Don't Stop at "Clever" -- Turn Innovative Ads into Activation!
This very clever outdoor ad from Sweden leverages technology to “transcend the limits of the medium,” as one blogger at Mashable put it. But we’d argue that it doesn’t transcend…
Starbucks Delivers a Hyper-Local Experience
Here’s how Starbucks, long a master of delivering carefully-modulated retail experiences, is upping its game: by creating one-off stores that have highly individuated concepts and design that seem perfectly situated…
Location-Based Technologies: the Absolute Must-Have for Modern Marketers
We couldn’t have said it better ourselves than Jason Hahn did in this article for Chief Marketer: [blockquote class=”alignleft”]”Location, location, location” isn’t just a statement about the three most important…
The oncoming (augmented) reality: Augmented Activation Environments
Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years. It’s being used everywhere from the impressive Walmart & Marvel in-store…
Salon 360
As marketers and cultural critics, we are always on the hunt for the most engaging and original of experiences. Whether it’s the first food truck to garner crowds through social…