Image Pexels When you’re setting out on a new marketing campaign, it’s tempting to put all your eggs in one basket. Buoyed by your team’s collective enthusiasm, you pour your…
Category: My Take
TRG named to The Silicon Review's "10 Fastest Growing Digital Marketing Companies 2017" List
Right marketing and sales promotion tools in the right places at the right moments: The Regan Group “In 20 years, we have set a work culture at Regan group to…
The Top 5 Reasons I am Grateful This Year as a Woman CEO:
Thanksgiving is more than just a day that friends and family gather around a table of turkey, stuffing, and mash potatoes—It’s also a day to reflect and to consider all…
Proving Word-Of-Mouth is Best-In Class
I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…
Keeping a Human Touch in Marketing Tech
As I look around the ever-evolving universe of marketing tools and technological advances, I’m struck by just how far we’ve come, of course. I’m also struck by just how important…
Gadgetizing Tomorrow: Thoughts From CES 2015
As I walked the Consumer Electronics Show this past week in Las Vegas, I was struck by more than a few new products. Mind you, it’s hard not to be…
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Milestones: To Celebrate or Hibernate?
Well, it was inevitable. We all get there at some point. It can be the dreaded number responsible for hair transplants and red sports cars, or the rebirth of a…
Taking Your Promotions Online and to the Next Level
I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with…
The Olympics: An Opportunity for Brands to Shine
As a former amateur athlete, I’ve always been drawn to the Olympics and this year’s Winter Olympics in Sochi, Russia have already pulled me in — even if I have…
What the Holidays Mean To Me…
As I sit back and reflect on another year gone by, I’m sincerely overwhelmed with the amount of love and support I have felt, not to mention the number of…
Selling to Moms for the Holidays
As a Mom and CEO of a promotions/marketing agency, I’m always looking at how brands can best capture the attention and activation of Moms – the primary decision makers in a…
Who Doesn’t Love a Sale?
I’ve never been a fan of heavy crowds or massive lines, even less so now that I have small children, so I’m always amazed at the intense public reaction to…
So Much To Be Thankful For...
This time of year gives us pause to reflect on our blessings and what we have to be grateful for. It also opens up our hearts to provide a little…
Spreading the Word on Word-of-Mouth and WOMMA
I am excited and honored to become a new Board Member for the Word of Mouth Marketing Association, WOMMA. Being a Board Member for this innovative organization, dedicated to word-of-mouth…
Seven Brand Development Principles to Leverage The New Normal
As I mentioned in last week’s post about “The New Normal,” I attended a Vistage CEO conference and was fortunate to hear Sasha Strauss, a brilliant speaker on strategic brand…
The New Normal
Recently I attended a Vistage CEO conference and was lucky enough to hear Sasha Strauss, a brilliant speaker on strategic brand development. Brand development is an elusive entity. The rules…
What's Old Is New...
Recently I received an email from a technology company touting they owned the social amplification space. Is this the new term for social media or social footprint or social influence?…
McDonald's Moving the Playground to the Table
Consumer engagement with mobile technology is limitless, so I wasn’t surprised to hear about a McDonald’s in Singapore using near-field communications technology (NFC) where children can hold a mobile phone…
Eight Tips to Bringing “The Big Idea” to Life
You just sold the BIG idea. You spent countless hours and long nights developing, tweaking and pitching concepts to your client and the ink is still fresh on the dotted…
TRG's Matchmaking Services
It’s Valentine’s Day so we thought it was fitting to talk about our own cupid services through Strategic Partnerships. Director of Strategic Partnerships is one of those titles where you…