I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…
Tag: My Take
Keeping a Human Touch in Marketing Tech
As I look around the ever-evolving universe of marketing tools and technological advances, I’m struck by just how far we’ve come, of course. I’m also struck by just how important…
Gadgetizing Tomorrow: Thoughts From CES 2015
As I walked the Consumer Electronics Show this past week in Las Vegas, I was struck by more than a few new products. Mind you, it’s hard not to be…