I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…
Tag: Word of Mouth
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!
We can’t say it any better than the coverage we got from Cynopsis yesterday did, as they reported on today’s NYC Cedar Cove event! That just might be Andie MacDowell,…
Good Words at WOMMA Wine Wednesday
It was a lovely night in Culver City in a lovely setting, as the folks at Threshold Interactive opened up their “backyard” patio so they and The Regan Group could…
Best Practices in Activating Social Media Ambassadors For Your Brand
Let’s first define what it means to be an “Ambassador.” The political definition, according to Merriam-Webster, is “a diplomatic agent of the highest rank accredited to a foreign government or…
Patti Regan is onstage today at WOMMnext 2014!
Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…