I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…
Tag: Womma
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Good Words at WOMMA Wine Wednesday
It was a lovely night in Culver City in a lovely setting, as the folks at Threshold Interactive opened up their “backyard” patio so they and The Regan Group could…
Patti Regan is onstage today at WOMMnext 2014!
Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…
TRG Activates at WOMMnext 2014!
It’ll be all the buzz when our own Patti Regan-Nelson hits the stage as a featured speaker at the WOMMnext 2014 conference in Chicago this April, sharing insights and best…