Did Bieber bash his own brand, or serve up a sizzling slice of bad boy Canadian bacon? That and more in this week’s grab-bag of updates on what’s buzzing in…
Month: January 2014
Spreading Holiday Cheer, One Antler at a Time!
Here’s a program that was a sleighful of fun to develop and execute! To raise awareness and tune-in for its annual holiday programming event, “Countdown to Christmas,” The Hallmark Channel…
Wipe Down Your Social Life, S**** B*** Madness + More Activation Stories!
It’s time for another week’s worth of hawt links about consumer activation, advertising, innovation and the manifest mania of marketing, in yet another TRG Activation Alert! [divider] [custom_list style=”list3″] Start…
Amy Beth Stern Joins the TRG Team!
We’re proud to announce an important new addition to the TRG team, as Amy Beth Stern joins us as our East Coast-based Director of Business Development! Amy Beth extends our…
"Thor" Promotion Puts the Holiday Hammer Down for Huawei!
Yeah, we said it — we put the hammer down to help Huawei promote their cellphone sales over the holidays! TRG executed a partnership program between Huawei Device USA and…
Get Your Lebroning On, AXE War and Nurture Your Inner Demon Baby!
More news flashes from the forefront (or occasional backside?) of marketing, media and meme-building! [custom_list style=”list3″] Looking to run a Pinterest-style promotion but the target demographic is too young? Check…
Starbucks Delivers a Hyper-Local Experience
Here’s how Starbucks, long a master of delivering carefully-modulated retail experiences, is upping its game: by creating one-off stores that have highly individuated concepts and design that seem perfectly situated…
How Ben & Jerry's Struck Social Media Gold, and More!
It’s a hyperfast-moving world, this promotional/experiential/digital marketing ideascape, so here at TRG it’s our duty and our pleasure to keep track of the best, brightest, funkiest (and even lamest) ideas…