Image Pexels When you’re setting out on a new marketing campaign, it’s tempting to put all your eggs in one basket. Buoyed by your team’s collective enthusiasm, you pour your…
Category: Industry News
Patti Regan Named "Woman Entrepreneur of the Year" by Comerica Bank
What an honor to be awarded by Comerica Bank at the Los Angeles Lakers game on January 29th! I had the pleasure of standing next to four other amazing and talented…
2019 Brand Activation Outlook
If the $6.2 billion spent on Black Friday in 2018 is any indicator of the future, it looks like 2019 will be a banner year for both Digital and Mobile…
TRG named to The Silicon Review's "10 Fastest Growing Digital Marketing Companies 2017" List
Right marketing and sales promotion tools in the right places at the right moments: The Regan Group “In 20 years, we have set a work culture at Regan group to…
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Patti Regan is onstage today at WOMMnext 2014!
Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…
TRG Activates at WOMMnext 2014!
It’ll be all the buzz when our own Patti Regan-Nelson hits the stage as a featured speaker at the WOMMnext 2014 conference in Chicago this April, sharing insights and best…
How Ben & Jerry's Struck Social Media Gold, and More!
It’s a hyperfast-moving world, this promotional/experiential/digital marketing ideascape, so here at TRG it’s our duty and our pleasure to keep track of the best, brightest, funkiest (and even lamest) ideas…
Six Things to Know About the New Facebook Promotions Rules
Facebook’s previous rules for running contents on your wall were undoubtedly an obstacle for a lot of businesses, adding layers of complexity and difficulty across the board. At TRG, we’re…
COPPA Gets a Little More Giddy Up in Its Guidelines
Spring is here! And so many changes are in the air! The weather is beautiful, flowers are blooming, the days are lasting longer…and the The Children’s Online Privacy Protection Act…
Marketing to a Millennial: How Ford got me to Focus
They call me a millennial and I am quite desired by them. They view me as a challenging proposition, although I’d like to think that I’m pretty easy. I knew…