There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista, 78% of the U.S. population had…
Month: October 2016
Meet Our VP of Client Services, Jessica
Jessica Smith Vice President, Client Services Meet our VP of Client Services, Jessica! As a member of TRG’s team for over five years, she knows what it takes to…
How to Use Contests and Sweepstakes for Increased Social Media Engagement
When it comes to interacting and connecting with customers, you are always on the lookout for existing and new strategies. When it comes to gaining engagement, social media contests, sweepstakes,…
What's Missing in Customer Loyalty Programs?
What compels someone purchase more expensive Dove body wash rather than cheaper CVS body wash, or Vaseline instead of another petroleum jelly brand? The answer: brand recognition and brand loyalty.…
How Digital Disruption has Changed the Marketing Industry
Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…