Image Pexels When you’re setting out on a new marketing campaign, it’s tempting to put all your eggs in one basket. Buoyed by your team’s collective enthusiasm, you pour your…
Tag: marketing
Sour Punch “Embrace Your Punch” Tour
9 Cities … 15 Event Days … 7,950,000 Brand Impressions … 500,000+ Samples Delivered … 750,000 Happy Consumers! One of the best types of endorsement is a client who keeps…
How Digital Disruption has Changed the Marketing Industry
Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…