Event Planners Miss Out on the Benefits of Influencer Marketing Event planners might be shortchanging the business by not tapping influencer marketing to reach potential customers. The way to promote…
Year: 2016
Meet Our Account Coordinator, Denice Paulson
Denice Paulson Account Coordinator Denice has been part of the TRG team for over ten years. If you hear someone laughing, most likely it’s Denice–or it’s because of Denice.…
My Saint My Hero and TRG Partnership
As a woman CEO, I am always excited to work with other women-owned businesses. Recently at TRG, we have welcomed My Saint My Hero to the TRG team and…
The Top 5 Reasons I am Grateful This Year as a Woman CEO:
Thanksgiving is more than just a day that friends and family gather around a table of turkey, stuffing, and mash potatoes—It’s also a day to reflect and to consider all…
Content Marketing: Getting Started
According to the Content Marketing Institute, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…
Tis’ the Season to go Digital
It’s been over a week since Halloween, which means it is officially the holiday season. Time to get ready for the biggest holidays of the year: Black Friday…
How We Created Buzz Through Experiential Marketing
An experience, as defined in the Merriam-Webster dictionary, is “the fact or state of having been affected by or gained knowledge through direct observation or participation.” Experiences are what create…
The Most Annoying Actions Brands Take on Social Media, According to Consumers
There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista, 78% of the U.S. population had…
Meet Our VP of Client Services, Jessica
Jessica Smith Vice President, Client Services Meet our VP of Client Services, Jessica! As a member of TRG’s team for over five years, she knows what it takes to…
How to Use Contests and Sweepstakes for Increased Social Media Engagement
When it comes to interacting and connecting with customers, you are always on the lookout for existing and new strategies. When it comes to gaining engagement, social media contests, sweepstakes,…
What's Missing in Customer Loyalty Programs?
What compels someone purchase more expensive Dove body wash rather than cheaper CVS body wash, or Vaseline instead of another petroleum jelly brand? The answer: brand recognition and brand loyalty.…
How Digital Disruption has Changed the Marketing Industry
Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…