It’s been over a week since Halloween, which means it is officially the holiday season. Time to get ready for the biggest holidays of the year: Black Friday…
Tag: Digital marketing
How Digital Disruption has Changed the Marketing Industry
Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…
Sweepstakes 4.0: Innovating New Potential from a Cornerstone Strategy
The Evolution of Sweepstakes, One Entry At a Time At TRG, we’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the…
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
4 Big Reasons to Build a Sweepstakes Around Branding
Digital sweepstakes and contests are in a position similar to that of email marketing several years ago: with the advent of automated platforms, many small and mid-level e-mail marketers decided…