Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their…
Author: regangroupmarketing
Milestones: To Celebrate or Hibernate?
Well, it was inevitable. We all get there at some point. It can be the dreaded number responsible for hair transplants and red sports cars, or the rebirth of a…
All Hail Efrain Tapia, TRG's "King of the Month!"
He’s our tireless “Rajah of Receiving” who makes sure things operate smoothly and smartly, and he’s a guy who certainly has a way with a crown. That cape ain’t too…
"Win Like a Yankee" Sweepstakes with Unilever
Take a look at this just-launched program for Unilever and Duane Reade stores in the New York City area, designed to drive purchase in store and consumer engagement after the fact.…
The Jammer Coat and Capturing Personal Data
Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer’s phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the…
7 Tips for an Effective Sweepstakes
From a strategic or even creative standpoint, a program like this McCormick & Schmick sweepstakes we did at TRG may not look like much. But there’s a lot going on…
Doing "Wincredible" Work for Bazooka Joe!
They’re called “threshold” sweepstakes, and here’s the latest — a program TRG is doing right now for Bazooka Joe! To drive sales of the inimitable bubble gum and help build…
9 Ways to Gather Live Event Metrics
Getting at the ROI of an experiential event like a corporate meeting, conference, product launch, retail event, media event, mobile tour or street team deployment has been a longtime challenge, and…
And now, a word from our interns...
Hi there, TRG fans and followers! We’re Iris & Blair, TRG’s newest interns. We want to welcome you to the official TRG intern blog: The Intern’s Desk. This is where…
Meet our SoCal Gas Mobile Tour Trailer!
It was pretty much like Christmas morning around TRG this past Friday, as we rushed out to open up our big new present: the SoCal Gas Solar Water Heating education…
Check Out TRG's 50th Anniversary Facebook Sweepstakes for Villa Fresh Italian Kitchen
It’s the 50th anniversary for one of our favorite clients, Villa Fresh Italian Kitchen, so take a look at the sweepstakes we conceived and executed to celebrate the occasion! By…
How to Maintain Your (Leading) Edge in Marketing Innovation
At SXSW this year, Oreo delivered a buzzworthy installation that was typically Oreo: its Trending/Vending Machine was inventive, entertaining, smart. By combining 3D printing with functionalities of a Twitter vending…
TRG Helped AYSO Set a World Record with #Soccerfest14!
If you want so see some happy faces last weekend, TRG could have shown you a few. Well…a lot more than just a few! The first world record for the…
Who Knew They Were Brothers?
Upon joining TRG, my bio was sent around to the company, which included the name of my fraternity, Phi Kappa Psi. Shortly afterwards, our company controller, John Garrett, reached out…
Best Practices in Activating Social Media Ambassadors For Your Brand
Let’s first define what it means to be an “Ambassador.” The political definition, according to Merriam-Webster, is “a diplomatic agent of the highest rank accredited to a foreign government or…
Patti Regan is onstage today at WOMMnext 2014!
Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…
Taking Your Promotions Online and to the Next Level
I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with…
TRG Crowns its new Employee of the Month, Queen Jessica!
We’re fond of having fun here at TRG, so we’ve got a little monthly festivity we call “Whoop! Whoop! Wednesday,” where we share news, good food, anecdotes and embarrassing personal…
Don't Stop at "Clever" -- Turn Innovative Ads into Activation!
This very clever outdoor ad from Sweden leverages technology to “transcend the limits of the medium,” as one blogger at Mashable put it. But we’d argue that it doesn’t transcend…
The Selfie that Surprised Samsung?
Samsung claims that the selfie seen ’round the world — featuring Ellen DeGeneres and a swarm of the brightest molars ever gathered in one room — was completely unplanned! Utterly…
TRG Activates at WOMMnext 2014!
It’ll be all the buzz when our own Patti Regan-Nelson hits the stage as a featured speaker at the WOMMnext 2014 conference in Chicago this April, sharing insights and best…
Babies crawl to the Capitol! Cadillac gets chippy! And more stories from activation marketing!
Another wild and crazy week in the world of marketing and consumer activation, as new strategies spawn nearly faster than we can keep up! But keep up we will… [divider][custom_list…
Activation 101: Classic Tips for Using Sales Promotion to Activate Your Consumers
[icon name=”icon-bullseye” size=”1x” color=”#333333″ align=”left”] Crossing the critical “last yard” in marketing[/icon] For marketing campaigns to be successful in arousing consumer demand, businesses have to know what their consumers…
Barbie Grows Up! Google Dares You To Doodle! Flappy Bird Takes Flight! And More Marketing Mischief!
It’s a crazy, complex world of communication, media and marketing out there, an effervescent stew of excitement, buzz, blarney and blather — we’re here to sort the whuuuut? from the…
The Olympics: An Opportunity for Brands to Shine
As a former amateur athlete, I’ve always been drawn to the Olympics and this year’s Winter Olympics in Sochi, Russia have already pulled me in — even if I have…
This Week's Cool/Funny/Zombified Marketing, Media & P.R. Stories!
Zombies in New York? Big blown Super Bowl bets? GoPro swimming, jumping, viralizing, oh my! It’s another week of activation insanity out there! [divider] [custom_list style=”list3″] Heineken dares guys to…
For Puppy Bowl, TRG Launched a Furry Fantasy (Game)!
Did you catch the Big Game this past weekend? Were you part of a fantasy league, with bragging rights (and maybe a little more than that!) on the line? We’ll…
The Life of a TRG Intern, Part 1
By Lauren Putnam Hello out there to all of you bloggers, blogreaders and TRG followers…it’s Lauren here, one of the interns at The Regan Group. We are starting a…
Gmail Crashes! Super Bowl Bashes! And BieberBust(s) & Branding!
Did Bieber bash his own brand, or serve up a sizzling slice of bad boy Canadian bacon? That and more in this week’s grab-bag of updates on what’s buzzing in…
Spreading Holiday Cheer, One Antler at a Time!
Here’s a program that was a sleighful of fun to develop and execute! To raise awareness and tune-in for its annual holiday programming event, “Countdown to Christmas,” The Hallmark Channel…
Wipe Down Your Social Life, S**** B*** Madness + More Activation Stories!
It’s time for another week’s worth of hawt links about consumer activation, advertising, innovation and the manifest mania of marketing, in yet another TRG Activation Alert! [divider] [custom_list style=”list3″] Start…
Amy Beth Stern Joins the TRG Team!
We’re proud to announce an important new addition to the TRG team, as Amy Beth Stern joins us as our East Coast-based Director of Business Development! Amy Beth extends our…
"Thor" Promotion Puts the Holiday Hammer Down for Huawei!
Yeah, we said it — we put the hammer down to help Huawei promote their cellphone sales over the holidays! TRG executed a partnership program between Huawei Device USA and…
Get Your Lebroning On, AXE War and Nurture Your Inner Demon Baby!
More news flashes from the forefront (or occasional backside?) of marketing, media and meme-building! [custom_list style=”list3″] Looking to run a Pinterest-style promotion but the target demographic is too young? Check…
Starbucks Delivers a Hyper-Local Experience
Here’s how Starbucks, long a master of delivering carefully-modulated retail experiences, is upping its game: by creating one-off stores that have highly individuated concepts and design that seem perfectly situated…
How Ben & Jerry's Struck Social Media Gold, and More!
It’s a hyperfast-moving world, this promotional/experiential/digital marketing ideascape, so here at TRG it’s our duty and our pleasure to keep track of the best, brightest, funkiest (and even lamest) ideas…
What the Holidays Mean To Me…
As I sit back and reflect on another year gone by, I’m sincerely overwhelmed with the amount of love and support I have felt, not to mention the number of…
Selling to Moms for the Holidays
As a Mom and CEO of a promotions/marketing agency, I’m always looking at how brands can best capture the attention and activation of Moms – the primary decision makers in a…
Location-Based Technologies: the Absolute Must-Have for Modern Marketers
We couldn’t have said it better ourselves than Jason Hahn did in this article for Chief Marketer: [blockquote class=”alignleft”]”Location, location, location” isn’t just a statement about the three most important…
Who Doesn’t Love a Sale?
I’ve never been a fan of heavy crowds or massive lines, even less so now that I have small children, so I’m always amazed at the intense public reaction to…
So Much To Be Thankful For...
This time of year gives us pause to reflect on our blessings and what we have to be grateful for. It also opens up our hearts to provide a little…
Spreading the Word on Word-of-Mouth and WOMMA
I am excited and honored to become a new Board Member for the Word of Mouth Marketing Association, WOMMA. Being a Board Member for this innovative organization, dedicated to word-of-mouth…
The oncoming (augmented) reality: Augmented Activation Environments
Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years. It’s being used everywhere from the impressive Walmart & Marvel in-store…
Seven Brand Development Principles to Leverage The New Normal
As I mentioned in last week’s post about “The New Normal,” I attended a Vistage CEO conference and was fortunate to hear Sasha Strauss, a brilliant speaker on strategic brand…
TRG Has a Crush — On Growing Social Footprints
Having a crush can give you more than butterflies in your stomach — including cash to spend on your favorite things! With Spin Master’s Kawaii Crush “What’s Your Crush?” Photo…
The New Normal
Recently I attended a Vistage CEO conference and was lucky enough to hear Sasha Strauss, a brilliant speaker on strategic brand development. Brand development is an elusive entity. The rules…
Six Things to Know About the New Facebook Promotions Rules
Facebook’s previous rules for running contents on your wall were undoubtedly an obstacle for a lot of businesses, adding layers of complexity and difficulty across the board. At TRG, we’re…
Leaning In to Life's Choices
A few weeks ago I was at a Think LA conference for women and was surprised to learn new research showing a national trend that more women are staying single…
What's Old Is New...
Recently I received an email from a technology company touting they owned the social amplification space. Is this the new term for social media or social footprint or social influence?…
TRG Has a Crush — On Growing Social Footprints
Having a crush can give you more than butterflies in your stomach — including cash to spend on your favorite things! With Spin Master’s Kawaii Crush “What’s Your Crush?” Photo…